This Is Already a Great Deal
Opening Offer
$38,990
Asking Price
$40,196
Max Price
$40,196
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $60 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,972
Est. Invoice$38,204
Holdback (est.)$1,232
MSRP (Sticker)$41,080
Asking Price$40,196
Markup-$884
Est. Dealer Margin on This Car$3,224
Percentile44% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory232 vehicles
Avg Markup (All Models)-$626
Avg Markup (Sorento)-$924
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$637
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-$1,604$40,87548d