This Is Already a Great Deal
Opening Offer
$37,579
Asking Price
$38,741
Max Price
$38,741
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $230 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,816
Est. Invoice$37,009
Holdback (est.)$1,194
MSRP (Sticker)$39,795
Asking Price$38,741
Markup-$1,054
Est. Dealer Margin on This Car$2,926
Percentile17% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$934
Avg Markup (Sorento)-$976
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$976
Cheaper Sorento S Inventory
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-$1,623$40,1916d
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-$1,620$38,56590d
Kia of MeridianMeridian, MS
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-$1,604$40,87548d