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Deal Sheet: 2026 Sorento S

F.X. Caprara Kia · Watertown, NY · VIN: 5XYRLDJC3TG476059

Negotiation Guide

Opening Offer
$36,939
Fair Price
$38,439
Walk Away Above
$38,977
  • Recent buyers paid ~$824 below MSRP
  • Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,564
Est. Invoice$36,749
Holdback (est.)$1,185
MSRP (Sticker)$39,515
Asking Price$38,509
Markup-$1,006
Est. Dealer Margin on This Car$2,946
Percentile31% of inventory is priced lower
Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days

Dealer Profile

Inventory72 vehicles
Avg Markup (All Models)-$1,075
Avg Markup (Sorento)-$1,237
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$966