Deal Sheet: 2026 Sorento S

Williams Kia · Traverse City, MI · VIN: 5XYRLDJC3TG454952

Negotiation Guide

Opening Offer

$36,976

Fair Price

$38,476

Walk Away Above

$39,011

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,591

Est. Invoice$36,777

Holdback (est.)$1,186

MSRP (Sticker)$39,545

Asking Price$38,534

Markup-$1,011

Est. Dealer Margin on This Car$2,944

Percentile28% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$1,196

Avg Markup (Sorento)-$1,213

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$1,250

Cheaper Sorento S Inventory

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-$1,787$39,69789d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16089d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46059d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37489d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37489d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,97524d

Napleton Kia of CarmelIndianapolis, IN

-$1,623$40,1916d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56589d

Kia of MeridianMeridian, MS

-$1,620$39,46089d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87547d