Deal Sheet: 2026 Sorento S

Jersey City Kia · Jersey City, NJ · VIN: 5XYRLDJC3TG432384

Negotiation Guide

Opening Offer

$37,970

Fair Price

$39,470

Walk Away Above

$40,008

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$36,491

Est. Invoice$37,707

Holdback (est.)$1,216

MSRP (Sticker)$40,545

Asking Price$39,620

Markup-$925

Est. Dealer Margin on This Car$3,130

Percentile43% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)-$791

Avg Markup (Sorento)-$671

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$734

Cheaper Sorento S Inventory

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-$1,734$39,16089d

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Kia of San AngeloSan Angelo, TX

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Kia of San AngeloSan Angelo, TX

-$1,676$41,37489d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,97524d

Napleton Kia of CarmelIndianapolis, IN

-$1,623$40,1915d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56589d

Kia of MeridianMeridian, MS

-$1,620$39,46089d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87547d