Deal Sheet: 2026 Sorento S

Hertrich Kia Easton · Easton, MD · VIN: 5XYRLDJC2TG453727

Negotiation Guide

Opening Offer

$36,484

Fair Price

$37,984

Walk Away Above

$38,517

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,145

Est. Invoice$36,317

Holdback (est.)$1,172

MSRP (Sticker)$39,050

Asking Price$38,438

Markup-$612

Est. Dealer Margin on This Car$3,293

Percentile75% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)-$1,212

Avg Markup (Sorento)-$1,468

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,300

Cheaper Sorento S Inventory

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