This Is Already a Great Deal
Opening Offer
$37,378
Asking Price
$38,534
Max Price
$38,534
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $187 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,591
Est. Invoice$36,777
Holdback (est.)$1,186
MSRP (Sticker)$39,545
Asking Price$38,534
Markup-$1,011
Est. Dealer Margin on This Car$2,944
Percentile28% of inventory is priced lower
Days on Lot69 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory104 vehicles
Avg Markup (All Models)-$1,155
Avg Markup (Sorento)-$1,075
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$1,171
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69790d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16090d
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Kia of San AngeloSan Angelo, TX
-$1,676$41,37490d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37490d
Edwards KiaCouncil Bluffs, IA
-$1,624$40,97525d
Napleton Kia of CarmelIndianapolis, IN
-$1,623$40,1916d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56590d
Kia of MeridianMeridian, MS
-$1,620$39,46090d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87548d