This Is Already a Great Deal
Opening Offer
$37,354
Asking Price
$38,509
Max Price
$38,509
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $182 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,564
Est. Invoice$36,749
Holdback (est.)$1,185
MSRP (Sticker)$39,515
Asking Price$38,509
Markup-$1,006
Est. Dealer Margin on This Car$2,946
Percentile31% of inventory is priced lower
Days on Lot79 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory116 vehicles
Avg Markup (All Models)-$1,004
Avg Markup (Sorento)-$1,068
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$952
Cheaper Sorento S Inventory
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-$1,620$38,56590d
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-$1,604$40,87548d