Deal Sheet: 2026 Sorento S

Jeff Wyler Kia · Springfield, OH · VIN: 5XYRLDJC1TG457817

Negotiation Guide

Opening Offer

$36,947

Fair Price

$38,447

Walk Away Above

$38,981

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,564

Est. Invoice$36,749

Holdback (est.)$1,185

MSRP (Sticker)$39,515

Asking Price$38,509

Markup-$1,006

Est. Dealer Margin on This Car$2,946

Percentile31% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory170 vehicles

Avg Markup (All Models)-$959

Avg Markup (Sorento)-$1,097

% Below MSRP100%

Avg Days to Sell49 days

Avg Sold Markup-$973

Cheaper Sorento S Inventory

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-$1,604$40,87547d