Deal Sheet: 2026 Sorento S

Koons Kia Owings Mills · Owings Mills, MD · VIN: 5XYRLDJC1TG435185

Negotiation Guide

Opening Offer

$36,698

Fair Price

$38,198

Walk Away Above

$38,732

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,339

Est. Invoice$36,516

Holdback (est.)$1,178

MSRP (Sticker)$39,265

Asking Price$38,627

Markup-$638

Est. Dealer Margin on This Car$3,289

Percentile68% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$667

Avg Markup (Sorento)-$705

% Below MSRP100%

Avg Days to Sell48 days

Avg Sold Markup-$699

Cheaper Sorento S Inventory

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-$1,620$38,56589d

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-$1,604$40,87547d