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Deal Sheet: 2026 Sorento S
Billion Kia of Iowa City · Iowa City, IA · VIN: 5XYRLDJC1TG425420
This Is Already a Great Deal
Opening Offer
$36,792
Asking Price
$37,930
Max Price
$37,930
- • Recent buyers paid ~$824 below MSRP
- • Sitting 90 days (avg 55) — extra leverage
- • Asking price is already $142 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,231
Est. Invoice$36,405
Holdback (est.)$1,174
MSRP (Sticker)$39,145
Asking Price$37,930
Markup-$1,215
Est. Dealer Margin on This Car$2,700
Percentile4% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory312 vehicles
Avg Markup (All Models)-$1,180
Avg Markup (Sorento)-$1,250
% Below MSRP51%
Avg Days to Sell57 days
Avg Sold Markup-$1,256
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