This Is Already a Great Deal
Opening Offer
$38,621
Asking Price
$39,815
Max Price
$39,815
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $170 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,728
Est. Invoice$37,952
Holdback (est.)$1,224
MSRP (Sticker)$40,809
Asking Price$39,815
Markup-$994
Est. Dealer Margin on This Car$3,087
Percentile33% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory402 vehicles
Avg Markup (All Models)-$848
Avg Markup (Sorento)-$853
% Below MSRP58%
Avg Days to Sell48 days
Avg Sold Markup-$903
Cheaper Sorento S Inventory
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-$1,623$40,1916d
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-$1,620$38,56590d
Kia of MeridianMeridian, MS
-$1,620$39,46090d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87548d