Deal Sheet: 2026 Sorento S

Ron Bouchard Kia · Lancaster, MA · VIN: 5XYRLDJC0TG486371

Negotiation Guide

Opening Offer

$37,466

Fair Price

$38,966

Walk Away Above

$39,378

• Recent buyers paid ~$824 below MSRP

Price Breakdown

Est. Dealer Cost$35,811

Est. Invoice$37,005

Holdback (est.)$1,194

MSRP (Sticker)$39,790

Asking Price$39,109

Markup-$681

Est. Dealer Margin on This Car$3,298

Percentile57% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$864

Avg Markup (Sorento)-$917

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$878

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