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Deal Sheet: 2026 Sorento S
Bergstrom Kia of Oshkosh · Oshkosh, WI · VIN: 5XYRL4JCXTG478861
This Is Already a Great Deal
Opening Offer
$37,374
Asking Price
$38,530
Max Price
$38,530
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $531 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,897
Est. Invoice$37,093
Holdback (est.)$1,197
MSRP (Sticker)$39,885
Asking Price$38,530
Markup-$1,355
Est. Dealer Margin on This Car$2,634
Percentile1% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory120 vehicles
Avg Markup (All Models)-$1,189
Avg Markup (Sorento)-$1,268
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,199
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