Deal Sheet: 2026 Sorento S

Moritz Kia of Fort Worth · Fort Worth, TX · VIN: 5XYRL4JCXTG414562

Negotiation Guide

Opening Offer

$36,070

Fair Price

$37,570

Walk Away Above

$38,105

• Recent buyers paid ~$824 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$34,776

Est. Invoice$35,935

Holdback (est.)$1,159

MSRP (Sticker)$38,640

Asking Price$37,921

Markup-$719

Est. Dealer Margin on This Car$3,145

Percentile51% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory304 vehicles

Avg Markup (All Models)-$709

Avg Markup (Sorento)-$638

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$656

Cheaper Sorento S Inventory

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-$1,604$40,87548d