Deal Sheet: 2026 Sorento S

Route 6 Automall Kia · Swansea, MA · VIN: 5XYRL4JC9TG484120

Negotiation Guide

Opening Offer

$36,026

Fair Price

$37,526

Walk Away Above

$37,938

• Recent buyers paid ~$824 below MSRP

Price Breakdown

Est. Dealer Cost$34,515

Est. Invoice$35,666

Holdback (est.)$1,151

MSRP (Sticker)$38,350

Asking Price$37,720

Markup-$630

Est. Dealer Margin on This Car$3,205

Percentile71% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory146 vehicles

Avg Markup (All Models)-$682

Avg Markup (Sorento)-$619

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$664

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