Deal Sheet: 2026 Sorento S

McGovern Kia of Norwood · Norwood, MA · VIN: 5XYRL4JC9TG470847

Negotiation Guide

Opening Offer

$36,221

Fair Price

$37,721

Walk Away Above

$38,133

• Recent buyers paid ~$824 below MSRP

Price Breakdown

Est. Dealer Cost$34,691

Est. Invoice$35,847

Holdback (est.)$1,156

MSRP (Sticker)$38,545

Asking Price$37,883

Markup-$662

Est. Dealer Margin on This Car$3,193

Percentile61% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$927

Avg Markup (Sorento)-$782

% Below MSRP60%

Avg Days to Sell39 days

Avg Sold Markup-$910

Cheaper Sorento S Inventory

Classic KiaTexarkana, TX

-$1,787$39,69790d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16090d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46060d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37490d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37490d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,97525d

Napleton Kia of CarmelIndianapolis, IN

-$1,623$40,1916d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56590d

Kia of MeridianMeridian, MS

-$1,620$39,46090d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87548d