Deal Sheet: 2026 Sorento S

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 5XYRL4JC9TG432647

Negotiation Guide

Opening Offer

$36,132

Fair Price

$37,632

Walk Away Above

$38,163

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$34,826

Est. Invoice$35,986

Holdback (est.)$1,161

MSRP (Sticker)$38,695

Asking Price$37,836

Markup-$859

Est. Dealer Margin on This Car$3,011

Percentile45% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$743

Avg Markup (Sorento)-$775

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$772

Cheaper Sorento S Inventory

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Kia of San AngeloSan Angelo, TX

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-$1,624$40,97524d

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-$1,623$40,1915d

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-$1,620$38,56589d

Kia of MeridianMeridian, MS

-$1,620$39,46089d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87547d