Deal Sheet: 2026 Sorento S

Bridgewater Kia · Bridgewater, NJ · VIN: 5XYRL4JC9TG422751

Negotiation Guide

Opening Offer

$34,218

Fair Price

$35,718

Walk Away Above

$36,244

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$33,093

Est. Invoice$34,196

Holdback (est.)$1,103

MSRP (Sticker)$36,770

Asking Price$36,021

Markup-$749

Est. Dealer Margin on This Car$2,928

Percentile49% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sorento)-$769

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$928

Cheaper Sorento S Inventory

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-$1,787$39,69789d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16089d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46059d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37489d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37489d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,97524d

Napleton Kia of CarmelIndianapolis, IN

-$1,623$40,1916d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56589d

Kia of MeridianMeridian, MS

-$1,620$39,46089d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87547d