Deal Sheet: 2026 Sorento S

Sutherlin Kia · Huntington Beach, CA · VIN: 5XYRL4JC7TG484987

Negotiation Guide

Opening Offer

$35,984

Fair Price

$37,484

Walk Away Above

$37,902

• Recent buyers paid ~$836 below MSRP

Price Breakdown

Est. Dealer Cost$34,488

Est. Invoice$35,638

Holdback (est.)$1,150

MSRP (Sticker)$38,320

Asking Price$37,694

Markup-$626

Est. Dealer Margin on This Car$3,206

Percentile74% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold2361

Avg Markup-$836

Median Markup-$847

Best Deal-$1,531

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sorento)-$836

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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