This Is Already a Great Deal
Opening Offer
$36,271
Asking Price
$37,393
Max Price
$37,393
- • Recent buyers paid ~$836 below MSRP
- • Sitting 74 days (avg 47) — extra leverage
- • Asking price is already $145 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,736
Est. Invoice$35,893
Holdback (est.)$1,158
MSRP (Sticker)$38,595
Asking Price$37,393
Markup-$1,202
Est. Dealer Margin on This Car$2,658
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold2361
Avg Markup-$836
Median Markup-$847
Best Deal-$1,531
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory152 vehicles
Avg Markup (All Models)-$1,061
Avg Markup (Sorento)-$1,149
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,068
Cheaper Sorento S Inventory
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-$1,673$39,71774d
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-$1,624$40,9759d
Kia of MeridianMeridian, MS
-$1,620$39,46074d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56574d