Deal Sheet: 2026 Sorento S

Jenkins Kia of Cocoa · Cocoa, FL · VIN: 5XYRL4JC6TG474614

Negotiation Guide

Opening Offer

$37,066

Fair Price

$38,566

Walk Away Above

$38,978

• Recent buyers paid ~$824 below MSRP

Price Breakdown

Est. Dealer Cost$35,451

Est. Invoice$36,633

Holdback (est.)$1,182

MSRP (Sticker)$39,390

Asking Price$38,824

Markup-$566

Est. Dealer Margin on This Car$3,373

Percentile83% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$643

Avg Markup (Sorento)-$652

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$680

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