Negotiation Guide
Opening Offer
$35,838
Fair Price
$37,338
Walk Away Above
$37,869
- • Recent buyers paid ~$824 below MSRP
- • Sitting 89 days (avg 55) — extra leverage
Price Breakdown
Est. Dealer Cost$34,560
Est. Invoice$35,712
Holdback (est.)$1,152
MSRP (Sticker)$38,400
Asking Price$37,761
Markup-$639
Est. Dealer Margin on This Car$3,201
Percentile68% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory384 vehicles
Avg Markup (All Models)-$948
Avg Markup (Sorento)-$726
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$841
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69789d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16089d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46059d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37489d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37489d
Edwards KiaCouncil Bluffs, IA
-$1,624$40,97524d
Napleton Kia of CarmelIndianapolis, IN
-$1,623$40,1915d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56589d
Kia of MeridianMeridian, MS
-$1,620$39,46089d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87547d