Deal Sheet: 2026 Sorento S

Moritz Kia of Fort Worth · Fort Worth, TX · VIN: 5XYRL4JC6TG423856

Negotiation Guide

Opening Offer

$37,004

Fair Price

$38,504

Walk Away Above

$39,042

• Recent buyers paid ~$824 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,622

Est. Invoice$36,809

Holdback (est.)$1,187

MSRP (Sticker)$39,580

Asking Price$38,712

Markup-$868

Est. Dealer Margin on This Car$3,090

Percentile45% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory304 vehicles

Avg Markup (All Models)-$709

Avg Markup (Sorento)-$638

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$656

Cheaper Sorento S Inventory

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-$1,787$39,69790d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16090d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46060d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37490d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37490d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,97525d

Napleton Kia of CarmelIndianapolis, IN

-$1,623$40,1916d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56590d

Kia of MeridianMeridian, MS

-$1,620$39,46090d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87548d