Deal Sheet: 2026 Sorento S

Matt Blatt Kia of Toms River · Toms River, NJ · VIN: 5XYRL4JC5TG451485

Negotiation Guide

Opening Offer

$35,762

Fair Price

$37,262

Walk Away Above

$37,796

• Recent buyers paid ~$824 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$34,497

Est. Invoice$35,647

Holdback (est.)$1,150

MSRP (Sticker)$38,330

Asking Price$37,530

Markup-$800

Est. Dealer Margin on This Car$3,033

Percentile47% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory238 vehicles

Avg Markup (All Models)-$723

Avg Markup (Sorento)-$645

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$674

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-$1,604$40,87547d