Deal Sheet: 2026 Sorento S

Sons Kia of Montgomery · Montgomery, AL · VIN: 5XYRL4JC5TG446612

Negotiation Guide

Opening Offer

$35,295

Fair Price

$36,795

Walk Away Above

$37,327

• Recent buyers paid ~$824 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$34,074

Est. Invoice$35,210

Holdback (est.)$1,136

MSRP (Sticker)$37,860

Asking Price$36,845

Markup-$1,015

Est. Dealer Margin on This Car$2,771

Percentile27% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory509 vehicles

Avg Markup (All Models)-$1,068

Avg Markup (Sorento)-$1,200

% Below MSRP38%

Avg Days to Sell56 days

Avg Sold Markup-$1,020

Cheaper Sorento S Inventory

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-$1,624$40,97525d

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-$1,623$40,1916d

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-$1,620$38,56590d

Kia of MeridianMeridian, MS

-$1,620$39,46090d

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-$1,604$40,87548d