Deal Sheet: 2026 Sorento S

Bert Ogden Harlingen Kia · Harlingen, TX · VIN: 5XYRL4JC4TG482372

This Is Already a Great Deal

Opening Offer

$35,579

Asking Price

$36,679

Max Price

$36,679

• Recent buyers paid ~$824 below MSRP
• Asking price is already $157 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$33,894

Est. Invoice$35,024

Holdback (est.)$1,130

MSRP (Sticker)$37,660

Asking Price$36,679

Markup-$981

Est. Dealer Margin on This Car$2,785

Percentile36% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)-$1,078

Avg Markup (Sorento)-$1,086

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,046

Cheaper Sorento S Inventory

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-$1,620$38,56590d

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-$1,604$40,87548d