This Is Already a Great Deal
Opening Offer
$37,042
Asking Price
$38,188
Max Price
$38,188
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $518 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,577
Est. Invoice$36,763
Holdback (est.)$1,186
MSRP (Sticker)$39,530
Asking Price$38,188
Markup-$1,342
Est. Dealer Margin on This Car$2,611
Percentile1% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory305 vehicles
Avg Markup (All Models)-$1,077
Avg Markup (Sorento)-$1,024
% Below MSRP54%
Avg Days to Sell43 days
Avg Sold Markup-$967
Cheaper Sorento S Inventory
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-$1,623$40,1916d
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-$1,620$38,56589d
Kia of MeridianMeridian, MS
-$1,620$39,46089d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87547d