This Is Already a Great Deal
Opening Offer
$37,004
Asking Price
$38,148
Max Price
$38,148
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $268 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,316
Est. Invoice$36,493
Holdback (est.)$1,177
MSRP (Sticker)$39,240
Asking Price$38,148
Markup-$1,092
Est. Dealer Margin on This Car$2,832
Percentile10% of inventory is priced lower
Days on Lot55 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory375 vehicles
Avg Markup (All Models)-$951
Avg Markup (Sorento)-$997
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$893
Cheaper Sorento S Inventory
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-$1,623$40,1916d
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-$1,620$38,56590d
Kia of MeridianMeridian, MS
-$1,620$39,46090d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87548d