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Deal Sheet: 2026 Sorento S
Bert Ogden Harlingen Kia · Harlingen, TX · VIN: 5XYRL4JC4TG425198
This Is Already a Great Deal
Opening Offer
$36,819
Asking Price
$37,958
Max Price
$37,958
- • Recent buyers paid ~$824 below MSRP
- • Sitting 89 days (avg 55) — extra leverage
- • Asking price is already $250 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,348
Est. Invoice$36,526
Holdback (est.)$1,178
MSRP (Sticker)$39,275
Asking Price$37,958
Markup-$1,317
Est. Dealer Margin on This Car$2,611
Percentile1% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory268 vehicles
Avg Markup (All Models)-$1,078
Avg Markup (Sorento)-$1,086
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,046
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