This Is Already a Great Deal
Opening Offer
$36,647
Asking Price
$37,780
Max Price
$37,780
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $251 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,970
Est. Invoice$36,135
Holdback (est.)$1,166
MSRP (Sticker)$38,855
Asking Price$37,780
Markup-$1,075
Est. Dealer Margin on This Car$2,811
Percentile13% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)-$1,022
Avg Markup (Sorento)-$980
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,090
Cheaper Sorento S Inventory
Classic KiaTexarkana, TX
-$1,787$39,69790d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,734$39,16090d
Fort Wayne KiaFort Wayne, IN
-$1,679$40,46060d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37490d
Kia of San AngeloSan Angelo, TX
-$1,676$41,37490d
Edwards KiaCouncil Bluffs, IA
-$1,624$40,97525d
Napleton Kia of CarmelIndianapolis, IN
-$1,623$40,1916d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,620$38,56590d
Kia of MeridianMeridian, MS
-$1,620$39,46090d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87548d