This Is Already a Great Deal
Opening Offer
$36,886
Asking Price
$38,027
Max Price
$38,027
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $244 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,186
Est. Invoice$36,358
Holdback (est.)$1,173
MSRP (Sticker)$39,095
Asking Price$38,027
Markup-$1,068
Est. Dealer Margin on This Car$2,842
Percentile14% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory72 vehicles
Avg Markup (All Models)-$934
Avg Markup (Sorento)-$976
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$976
Cheaper Sorento S Inventory
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-$1,623$40,1916d
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-$1,620$38,56590d
Kia of MeridianMeridian, MS
-$1,620$39,46090d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87548d