This Is Already a Great Deal
Opening Offer
$36,548
Asking Price
$37,678
Max Price
$37,678
- • Recent buyers paid ~$824 below MSRP
- • Asking price is already $413 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,024
Est. Invoice$36,191
Holdback (est.)$1,167
MSRP (Sticker)$38,915
Asking Price$37,678
Markup-$1,237
Est. Dealer Margin on This Car$2,655
Percentile3% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory365 vehicles
Avg Markup (All Models)-$1,038
Avg Markup (Sorento)-$1,171
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$1,046
Cheaper Sorento S Inventory
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-$1,624$40,97524d
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-$1,623$40,1916d
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-$1,620$38,56589d
Kia of MeridianMeridian, MS
-$1,620$39,46089d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87547d