Deal Sheet: 2026 Sorento S

Deacon Jones Kia · Goldsboro, NC · VIN: 5XYRL4JC2TG461889

Negotiation Guide

Opening Offer

$34,825

Fair Price

$36,325

Walk Away Above

$36,852

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$33,642

Est. Invoice$34,763

Holdback (est.)$1,121

MSRP (Sticker)$37,380

Asking Price$36,923

Markup-$457

Est. Dealer Margin on This Car$3,281

Percentile94% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$660

Avg Markup (Sorento)-$660

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$684

Cheaper Sorento S Inventory

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-$1,604$40,87547d