Deal Sheet: 2026 Sorento S

Randy Marion Kia · Salisbury, NC · VIN: 5XYRL4JC2TG459575

Negotiation Guide

Opening Offer

$35,923

Fair Price

$37,423

Walk Away Above

$37,937

• Recent buyers paid ~$824 below MSRP
• Sitting 84 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$34,605

Est. Invoice$35,759

Holdback (est.)$1,154

MSRP (Sticker)$38,450

Asking Price$37,803

Markup-$647

Est. Dealer Margin on This Car$3,198

Percentile66% of inventory is priced lower

Days on Lot84 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory149 vehicles

Avg Markup (All Models)-$775

Avg Markup (Sorento)-$754

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$798

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