Deal Sheet: 2026 Sorento S

Bridgewater Kia · Bridgewater, NJ · VIN: 5XYRL4JC2TG439276

Negotiation Guide

Opening Offer

$37,368

Fair Price

$38,868

Walk Away Above

$39,403

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,945

Est. Invoice$37,143

Holdback (est.)$1,198

MSRP (Sticker)$39,939

Asking Price$39,001

Markup-$938

Est. Dealer Margin on This Car$3,056

Percentile42% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sorento)-$769

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$928

Cheaper Sorento S Inventory

Classic KiaTexarkana, TX

-$1,787$39,69789d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16089d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46059d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37489d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37489d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,97524d

Napleton Kia of CarmelIndianapolis, IN

-$1,623$40,1915d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56589d

Kia of MeridianMeridian, MS

-$1,620$39,46089d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87547d