This Is Already a Great Deal
Opening Offer
$36,397
Asking Price
$37,523
Max Price
$37,523
- • Recent buyers paid ~$824 below MSRP
- • Sitting 89 days (avg 55) — extra leverage
- • Asking price is already $223 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$34,929
Est. Invoice$36,093
Holdback (est.)$1,164
MSRP (Sticker)$38,810
Asking Price$37,523
Markup-$1,287
Est. Dealer Margin on This Car$2,594
Percentile2% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory348 vehicles
Avg Markup (All Models)-$1,134
Avg Markup (Sorento)-$1,182
% Below MSRP63%
Avg Days to Sell59 days
Avg Sold Markup-$1,211
Cheaper Sorento S Inventory
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-$1,623$40,1915d
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-$1,620$38,56589d
Kia of MeridianMeridian, MS
-$1,620$39,46089d
Edwards KiaCouncil Bluffs, IA
-$1,604$40,87547d