Deal Sheet: 2026 Sorento S

Lou Sobh Kia of Newnan · Newnan, GA · VIN: 5XYRL4JC2TG424549

Negotiation Guide

Opening Offer

$34,714

Fair Price

$36,214

Walk Away Above

$36,744

• Recent buyers paid ~$824 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$33,548

Est. Invoice$34,666

Holdback (est.)$1,118

MSRP (Sticker)$37,275

Asking Price$36,618

Markup-$657

Est. Dealer Margin on This Car$3,071

Percentile64% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory230 vehicles

Avg Markup (All Models)-$678

Avg Markup (Sorento)-$695

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$761

Cheaper Sorento S Inventory

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-$1,787$39,69790d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16090d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46060d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37490d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37490d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,97525d

Napleton Kia of CarmelIndianapolis, IN

-$1,623$40,1916d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56590d

Kia of MeridianMeridian, MS

-$1,620$39,46090d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87548d