Deal Sheet: 2026 Sorento S

World Car Kia New Braunfels · New Braunfels, TX · VIN: 5XYRL4JC2TG416631

Negotiation Guide

Opening Offer

$36,537

Fair Price

$38,037

Walk Away Above

$38,573

• Recent buyers paid ~$824 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,199

Est. Invoice$36,372

Holdback (est.)$1,173

MSRP (Sticker)$39,110

Asking Price$38,367

Markup-$743

Est. Dealer Margin on This Car$3,168

Percentile50% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$623

Avg Markup (Sorento)-$504

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$628

Cheaper Sorento S Inventory

Classic KiaTexarkana, TX

-$1,787$39,69790d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16090d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46060d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37490d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37490d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,97525d

Napleton Kia of CarmelIndianapolis, IN

-$1,623$40,1916d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56590d

Kia of MeridianMeridian, MS

-$1,620$39,46090d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87548d