Deal Sheet: 2026 Sorento S

Serra Kia of Gardendale · Gardendale, AL · VIN: 5XYRL4JC1TG440967

Negotiation Guide

Opening Offer

$35,454

Fair Price

$36,954

Walk Away Above

$37,487

• Recent buyers paid ~$824 below MSRP
• Sitting 90 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$34,218

Est. Invoice$35,359

Holdback (est.)$1,141

MSRP (Sticker)$38,020

Asking Price$36,978

Markup-$1,042

Est. Dealer Margin on This Car$2,760

Percentile19% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$1,118

Avg Markup (Sorento)-$1,153

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,163

Cheaper Sorento S Inventory

Classic KiaTexarkana, TX

-$1,787$39,69790d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16090d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46060d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37490d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37490d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,97525d

Napleton Kia of CarmelIndianapolis, IN

-$1,623$40,1916d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56590d

Kia of MeridianMeridian, MS

-$1,620$39,46090d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87548d