Deal Sheet: 2026 Sorento S

Sutherlin Kia · Huntington Beach, CA · VIN: 5XYRL4JC1TG435106

Negotiation Guide

Opening Offer

$36,386

Fair Price

$37,886

Walk Away Above

$38,415

• Recent buyers paid ~$836 below MSRP
• Sitting 74 days (avg 47) — extra leverage

Price Breakdown

Est. Dealer Cost$35,051

Est. Invoice$36,219

Holdback (est.)$1,168

MSRP (Sticker)$38,945

Asking Price$38,267

Markup-$678

Est. Dealer Margin on This Car$3,217

Percentile58% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold2361

Avg Markup-$836

Median Markup-$847

Best Deal-$1,531

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sorento)-$836

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Cheaper Sorento S Inventory

Classic KiaTexarkana, TX

-$1,787$39,69774d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16074d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16074d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46044d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37474d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37474d

Jenkins Kia of GainesvilleGainesville, FL

-$1,673$39,71774d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,9759d

Kia of MeridianMeridian, MS

-$1,620$39,46074d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56574d