Deal Sheet: 2026 Sorento S

Deacon Jones Kia · Goldsboro, NC · VIN: 5XYRL4JC0TG474978

Negotiation Guide

Opening Offer

$36,501

Fair Price

$38,001

Walk Away Above

$38,413

• Recent buyers paid ~$824 below MSRP

Price Breakdown

Est. Dealer Cost$34,943

Est. Invoice$36,107

Holdback (est.)$1,165

MSRP (Sticker)$38,825

Asking Price$38,299

Markup-$526

Est. Dealer Margin on This Car$3,357

Percentile85% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$660

Avg Markup (Sorento)-$660

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$684

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