Deal Sheet: 2026 Sorento S

Rk Kia of Vineland · Vineland, NJ · VIN: 5XYRL4JC0TG451118

Negotiation Guide

Opening Offer

$36,405

Fair Price

$37,905

Walk Away Above

$38,437

• Recent buyers paid ~$824 below MSRP
• Sitting 89 days (avg 55) — extra leverage

Price Breakdown

Est. Dealer Cost$35,073

Est. Invoice$36,242

Holdback (est.)$1,169

MSRP (Sticker)$38,970

Asking Price$38,067

Markup-$903

Est. Dealer Margin on This Car$2,994

Percentile44% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold3268

Avg Markup-$824

Median Markup-$821

Best Deal-$1,734

Worst Deal-$364

% Sold Below MSRP100%

Avg Days to Sell55 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$784

Avg Markup (Sorento)-$969

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$831

Cheaper Sorento S Inventory

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-$1,787$39,69789d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,734$39,16089d

Fort Wayne KiaFort Wayne, IN

-$1,679$40,46059d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37489d

Kia of San AngeloSan Angelo, TX

-$1,676$41,37489d

Edwards KiaCouncil Bluffs, IA

-$1,624$40,97524d

Napleton Kia of CarmelIndianapolis, IN

-$1,623$40,1915d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,620$38,56589d

Kia of MeridianMeridian, MS

-$1,620$39,46089d

Edwards KiaCouncil Bluffs, IA

-$1,604$40,87547d