This Is Already a Great Deal
Opening Offer
$36,963
Asking Price
$38,106
Max Price
$38,106
- • Recent buyers paid ~$824 below MSRP
- • Sitting 89 days (avg 55) — extra leverage
- • Asking price is already $18 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,271
Est. Invoice$36,447
Holdback (est.)$1,176
MSRP (Sticker)$39,190
Asking Price$38,106
Markup-$1,084
Est. Dealer Margin on This Car$2,835
Percentile11% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold3268
Avg Markup-$824
Median Markup-$821
Best Deal-$1,734
Worst Deal-$364
% Sold Below MSRP100%
Avg Days to Sell55 days
Dealer Profile
Inventory229 vehicles
Avg Markup (All Models)-$955
Avg Markup (Sorento)-$1,085
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$983
Cheaper Sorento S Inventory
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-$1,623$40,1915d
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-$1,620$38,56589d
Kia of MeridianMeridian, MS
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-$1,604$40,87547d