Negotiation Guide
Opening Offer
$41,178
Fair Price
$42,678
Walk Away Above
$43,349
- • Recent buyers paid ~$1,342 below MSRP
Price Breakdown
Est. Dealer Cost$39,618
Est. Invoice$40,939
Holdback (est.)$1,321
MSRP (Sticker)$44,020
Asking Price$42,912
Markup-$1,108
Est. Dealer Margin on This Car$3,294
Percentile70% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold215
Avg Markup-$1,342
Median Markup-$1,347
Best Deal-$2,160
Worst Deal-$866
% Sold Below MSRP100%
Avg Days to Sell61 days
Dealer Profile
Inventory299 vehicles
Avg Markup (All Models)-$775
Avg Markup (Sorento)-$825
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$798
Cheaper Sorento SX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$2,151$44,16490d
Stokes KiaGoose Creek, SC
-$2,117$43,99890d
Kia Country of SavannahSavannah, GA
-$2,042$43,31790d
Enterprise KiaEnterprise, AL
-$1,874$44,27137d
Stokes KiaGoose Creek, SC
-$1,872$42,77390d
Valley-HI KiaVictorville, CA
-$1,799$42,42690d
Tameron KiaD'Iberville, MS
-$1,796$42,69490d
Dale Spradley KiaPueblo, CO
-$1,795$42,40090d
Hutchinson KiaMacon, GA
-$1,768$42,27290d
Hutchinson KiaMacon, GA
-$1,768$42,27290d