Deal Sheet: 2026 Sorento SX

Deacon Jones Kia · Goldsboro, NC · VIN: 5XYRK4JF2TG485980

Negotiation Guide

Opening Offer

$41,673

Fair Price

$43,173

Walk Away Above

$43,844

• Recent buyers paid ~$1,342 below MSRP

Price Breakdown

Est. Dealer Cost$40,064

Est. Invoice$41,399

Holdback (est.)$1,335

MSRP (Sticker)$44,515

Asking Price$43,583

Markup-$932

Est. Dealer Margin on This Car$3,520

Percentile90% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold215

Avg Markup-$1,342

Median Markup-$1,347

Best Deal-$2,160

Worst Deal-$866

% Sold Below MSRP100%

Avg Days to Sell61 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$660

Avg Markup (Sorento)-$660

% Below MSRP100%

Avg Days to Sell46 days

Avg Sold Markup-$684

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