Negotiation Guide
Opening Offer
$39,064
Fair Price
$40,564
Walk Away Above
$41,032
- • Recent buyers paid ~$936 below MSRP
Price Breakdown
Est. Dealer Cost$37,350
Est. Invoice$38,595
Holdback (est.)$1,245
MSRP (Sticker)$41,500
Asking Price$40,653
Markup-$847
Est. Dealer Margin on This Car$3,303
Percentile52% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold699
Avg Markup-$936
Median Markup-$878
Best Deal-$1,803
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell68 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$819
Avg Markup (Sorento)-$776
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$901
Cheaper Sorento EX Inventory
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Kia of San AngeloSan Angelo, TX
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Kia of San AngeloSan Angelo, TX
-$1,837$43,61890d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61890d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36290d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18590d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01090d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10390d
Lou Fusz Kia of MolineMoline, IL
-$1,692$43,6172d
Green KiaSpringfield, IL
-$1,677$42,84390d