This Is Already a Great Deal
Opening Offer
$39,909
Asking Price
$41,143
Max Price
$41,143
- • Recent buyers paid ~$964 below MSRP
- • Asking price is already $108 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,994
Est. Invoice$39,260
Holdback (est.)$1,266
MSRP (Sticker)$42,215
Asking Price$41,143
Markup-$1,072
Est. Dealer Margin on This Car$3,150
Percentile38% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold724
Avg Markup-$964
Median Markup-$906
Best Deal-$1,713
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell35 days
Dealer Profile
Inventory292 vehicles
Avg Markup (All Models)-$1,054
Avg Markup (Sorento)-$1,077
% Below MSRP52%
Avg Days to Sell30 days
Avg Sold Markup-$1,172
Cheaper Sorento EX Inventory
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-$1,732$43,10350d
Lou Sobh Kia of BrunswickBrunswick, GA
-$1,682$42,57850d