Deal Sheet: 2026 Sorento EX

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 5XYRHDJF7TG452651

Negotiation Guide

Opening Offer

$39,594

Fair Price

$41,094

Walk Away Above

$41,562

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$37,827

Est. Invoice$39,088

Holdback (est.)$1,261

MSRP (Sticker)$42,030

Asking Price$41,146

Markup-$884

Est. Dealer Margin on This Car$3,319

Percentile48% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$743

Avg Markup (Sorento)-$775

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$772

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