Deal Sheet: 2026 Sorento EX

Jim Shorkey Kia of Gainesville · Gainesville, GA · VIN: 5XYRHDJF7TG425823

Negotiation Guide

Opening Offer

$39,569

Fair Price

$41,069

Walk Away Above

$41,537

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$37,805

Est. Invoice$39,065

Holdback (est.)$1,260

MSRP (Sticker)$42,005

Asking Price$41,273

Markup-$732

Est. Dealer Margin on This Car$3,469

Percentile65% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$672

Avg Markup (Sorento)-$685

% Below MSRP100%

Avg Days to Sell51 days

Avg Sold Markup-$636

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